MyEmma

Plan your Audience:

1. Click on Audience
2. Select Segments on the left
3. Review Existing Segments
   • Make note of one that exists and fits your targeted group. 
   • If no segment current targets the audience you need, follow the next steps to create a segment for your targeted group or contact the LTS Help Desk
   1. Click Create a Segment
   2. Enter a Name for your segment
   3. Select the Contact Field(s) that you will use to filter out your group. 
      • If multiple filters are needed to select the correct targeted group, add additional filters as needed.  
         

Create your Campaign:

1. Click on “Create New Campaign”
2. Select the “Regular Email” option
3. Enter a Campaign Name
   • Use the following format: <username> - <Subject Line of the Email>
4. Click OK
   • This will take you to the template selection screen
     • MyEmma has a wide variety of template options, organized on the left, to customize your communication. 
     • In an effort to simplify the process, you can also use the YCP Template that can be found under Shared Templates.
5. Select a Template 
   • Hover over your desired template to display the Start button
6. Click Start
   • This will take you to the Campaign Editing screen
7. Make all necessary edits to your Announcement
   • Once in the Editor, you will find that you have a lot of options at your fingertips to adjust the design of your announcement. You are welcome to make any adjustments that you feel will help your message reach campus. 
   • Adding a Photo
     • Drag and drop the Image content block into the needed location. This cannot be inside another block type. 
   • Adding a File
     • If you need to attach a file, remember that you must select text or add a button to your announcement. Then you can use the Link ability to select a file in your MyEmma documents. 
8. Save your work
   • Click Save frequently
   • Need to pause and return to work on this later? Use the Save & Close option.
      

Proof the Announcement:

1. Once the Announcement is crafted you will want to proof
2. Click Preview to proof your announcement. 
3. Check that all links and buttons are opening correctly. 
4. Check that all your content is displaying as you intended. 
   • The Opt-out section at the bottom cannot be removed. 
5. If you notice any problems Click Preview again to return to the editor. 
    

Get Approval:

1. If your announcement is targeting a large group of campus it will need approval from the Office of Communications prior to being sent. 
   • Groups requiring approval:
     • All YCP Students
     • All YCP Employees
     • All Employees (YCP & YCDS)
2. Click Preview to return to the proofing screen
3. Click the Send Test button
   • This will bring up the Send Test window
4. Enter the email" messagereview@ycp.edu
   • messagereview@ycp.edu is a specialized email account that allows multiple people in the Office of Communications to share the workload associated with approvals. 
5. Enter a Note
   • Include a brief note to Communications detailing when and to whom you are sending this announcement. 
6. Enter the Subject Line
   • Use the Subject line you intend to send to in the final announcement. 
7. Sender Name = SKIP
8. Sender Email = SKIP
9. Check the Box for "add a Different Reply-to email address"
10. Enter your Email address
    • This will allow you to get the response directly after it is reviewed. 
11. Click Send.
12. Save & Close your announcement. 
13. Wait for a reply from the Office of Communications
    • They will reply with any needed updates, questions, or concerns. 
    • Please plan to give them 2 business days to review and approve your announcement. 
    • Once you have final approval you can proceed with Sending your announcement. 
       

Send the Final Announcement:

1. Once the message is ready, navigate back to the edit Campaign screen.
2. Click Review 
   • This will move you to the Review screen
3. Choose the Recipients
   • Can enter email addresses one at a time. 
     • This is handy to resend to someone who needs it. 
   • Click the person icon to the right of the Choose Recipients box
     • This small box will display and you can move between either the Groups or Segments options to find the Audience you need.
   • Add 1-REQUIRED Group for all Campus Announcements
     • This must be added to every announcement. 
   • Click on Segments
     • Choose the Segment that you determined or created specifically for this communication. 
4. Enter the Subject
   •  Remember to include the subject line in your Campaign Name. (Excluding your username.) This will help you find the announcement in the future.
5. Preheader Text = SKIP
6. Sender Name = SKIP
7. Sender Email = SKIP
8. Check the Box for "add a Different Reply-to email address"
   • This will allow you to enter your Department's reply-to email address. 
9. Enter your reply-to email address. 
10. Select when you want the announcement to be sent
    • Send Now = Immediately
    • Schedule Later = allows you to plan the specific date and time.

MyEmma does not offer an option for deleting any information, either contacts, campaigns, segments or groups. Instead it offers an option for unwanted items to be archived. This allows for recovery of any accidentally archived items. If you need to restore an archived item click on the Subaccount setting on the right of the home page for the sub account. Then choose Archived items. Archived items are saved for 18 Months.